Exhibitor Zone

Who Should Exhibit?


Travel Agents


Business Travel / MICE

Travel Technology


Reasons to Exhibit in PITE 2022


Advertising, Marketing & Sales

Penang International Travel Exchange (PITE) brings the key players of the industry to you. Get your products ready to brand showcase to a range of International buyers who are influential decision-makers and high-level executives.

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A guaranteed support programme for MICE & Leisure events taking place in Penang between 2021 and 2023 in your selected company. Example of supports offering are event bidding support, incentive and/ or in-kind support for Association, Corporates and Incentive Groups. (Terms & Conditions Apply)

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Exciting Business Opportunities

Build a direct and more effective relationship with buyers in a large travel market. Engage with international buyers virtually and sell your products & services.

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Connect with 80 over international buyers from the emerging markets virtually to market your brand on the market.

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Penang International Travel Exchange features unique networking and contracting opportunities, meet new clients, expand lead generation and build relationship with the buyers.

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Direct Business

Penang International Travel Exchange allows to experience the best event technology tools that you need to make the event most productive with the use of 'Meetingart' 1-1 Meeting Schedule.

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Networking Opportunities

Expanding your network as you meet up with the Asia pacific region events community under one roof across the one and half day B2B and dinner functions.

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  • Capture the immense growth of the Asian outbound market.
  • Connect with 80 qualified international buyers from Southeast Asia.
  • Each exhibitor will be getting a table with 2 seats.
  • Up to 36 Business Appointment throughout the show.
  • 2 exhibitor’s passes.
  • Admission to PITE 2022 B2B sessions.
  • Admission to a Networking function with buyers.
  • Branding through social media platforms.
  • Get an opportunity to deliver a presentation of your product and services on stage. Please contact sales@pceb.my for more information.

IPP member RM500
Non IPP member RM1000

*Fee is inclusive of 1 and half Days Table Space, Table to Table meetings, Networking Luncheon x 2 Days for 2 pax per organization*

Terms & Conditions


  1. Penang International Travel Exchange (PITE) will be held from 15th – 17th November 2022.
  2. Participation as an Exhibitor is open solely to Malaysian tourism stakeholders.
  3. Only duly registered exhibitors are allowed to participate in Penang International Travel Exchange (PITE) 2022
  4. Exhibitor must attach a copy of your tour operator license or hotel license with the application form in order to continue to registration process.
  5. Every one (1) company registered is entitled with only one (1) tabletop.
  6. A max of two (2) representatives in a company are allowed in each tabletop.
  7. Sharing a table between two (2) or more of different business organizations are NOT allowed.
  8. All registrations will undergo a selection process by the Organizing Committee. Only successful applicants will be notified.
  9. A full payment of the registration fee is required before the start of the tradeshow.
  10. Upon submitting registration, exhibitors are agreeable to adhere to the Terms & Conditions of PITE 2022.

  1. Exhibitors are requested to complete the online application form via the PITE 2022 official website only.
  2. Space availability is based on first-come, first-served basis and are only limited to 50 companies.
  3. Registration payment is required to be made in full within 14 working days after receiving the Registration Confirmation. Failing to do so, the application will be void. Should there be any exclusive of bank fees or charges, it will be borne by their own company account.

Payment details will be adhered in the Registration Confirmation email upon application.

  1. Connect with 100 qualified international buyers from Asia & Oceania, Americas and Europe.
  2. Standard virtual exhibition "booth" listing with business tools.
  3. Up to 25 Pre-Schedules Appointment (PSA) slots.
  4. 2 x access pass (ID account).
  5. Access to opening speeches.
  6. Access to all event opening and networking sessions.
  7. Free downloads on Penang's collateral.
  8. Access to virtual event tour.
  9. Access to buyers profile.
  10. Access to full exhibition listings.
  11. Branding through social media and press conferences.
  12. Company profile listing in the Digital Show Directory:-
    1. Distribution will be made post-event with circulation to the full event database (preliminary event directory contains information of company name and address) (post-event contains full information of buyers contact details etc.)
    2. The directory will also be available online (user log-in) on the event website for up to 2 months after the event.

This application, when submitted, shall serve as an agreement between the applicant’s organization and the Organizing Committee that the above terms and conditions have been read and understood by the applicant. The Organizing Committee reserves the right to reject any incomplete application submitted without the applicant’s signature or stamp of the company.

  1. NO Cancellation is allowed after registration. A penalty fee of RM1,000 will be imposed for NO Show Exhibitors who failed to turn up at the event due to negligence on their part. It will be charged with a full cancellation fee and will have to pay for any related expenses that may be incurred as a result of this no-show.
  2. Should the selected exhibitors be unable to participate in PITE 2022 the Organizing Committee must be informed minimum Fourteen (14) days prior to the event day. Failing which, exhibitors' participation and admission to PITE 2022 will be denied.
  3. A replacement of registered representative is permissible.

House Rules & Requirements

  1. All exhibitors are required to complete their company's profile before September 2021. (TBA)
  2. System will auto approve the meeting requests if there is no action taken by both buyers and exhibitors before the given deadline.

  1. Attendance in Business Appointments is compulsory. Buyers and exhibitors are expected to attend all scheduled sessions.
  2. Exhibitors are required to attend to all Networking functions.
  3. Please be in business professional attire throughout the B2B sessions.
  4. Discussions must be strictly professional.
  5. Upon completion of each meeting, exhibitors are required to provide the company stamp to the buyer in order to prove that they have completed the meeting.
  6. The Organizing Committee reserves the right to take necessary actions on any misuse of information, misconduct and other in appropriation detected throughout the duration of Penang International Travel Exchange (PITE) 2022.

  1. All exhibitors are required to fill up the survey form given by the Organising Committee. Your feedback is important for us to further improve future PITE sessions.
  2. Respectively, exhibitors are taking the full rights & responsibility to ensure fruitful efforts in Penang International Travel Exchange (PITE) 2022.

Following are the registration process:

Owned By
Supported By
  • Organised By
  • Strategic Airline Partner
  • Official Media Partner
Official Hotels
  • Streaming Partner
  • Streaming Hub
  • Event Set-Up
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