Buyer Zone
Attending as a buyer
Business Events Penang continues to demonstrate steady growth due to the competency of industry partners in attracting corporate events, association meetings and incentives.
Penang International Travel Exchange (PITE) 2025 provides you the best platform to source for the latest products and services through business networking and appointments.


WHO ATTENDS ?
PITE 2025 buyers are classified as travel procurement professionals and decision makers of the outbound market as well as having a significant track record in organising tours / events in the MICE industry in several outbound destinations.
Buyers are to be decision makers of the outbound market as well as having a significant track record in organising tours / events in the MICE industry in several outbound destinations.
Buyer Profile:
- Corporate companies with incentive programmes
- Destination management companies (outbound)
- Top level executives
- Event planners
- Incentive / Motivation houses
- International associations
- Meeting planners
- Professional Conference Organisers (PCO)
- Professional Event Organisers (PEO)
- Airlines
- Transport / Logistic companies
and more...
buyer geographic breakdown
UK | 10% | Europe | 10% |
China | 10% | Korea | 10% |
Japan | 10% | India | 10% |
Thailand | 10% | Philippines | 10% |
Singapore | 10% | Indonesia | 10% |
Why ATTEND ?
matchmaking appointments
Meet and do business with Trade Exhibitors from Malaysia through pre-scheduled appointments and 1-to-1 meetings.
NETWORKING
Connect with industry professionals during B2B and Networking Sessions.
EDUCATION
Penang International Travel Exchange brings an intensive platform that deliver comprehensive Penang MICE information, forums and brand showcases.
Buyer Participation
Interested in participating at PITE 2020 as a buyer?
Select your preferred choice from any of our Buyer Participation during your application process. Kindly refer to the table below for more information on each individual package.
BENEFITS AS A BUYER

Business Appointments
Expand your business connections by exploring and meet 1-1 with our local trade MICE & Tourism exhibitors

REMAIN CONNECTED
Stay connected with the Organiser team on any enquiries, feedbacks or recommendations. We would be happy to connect with you on our business trips and roadshow.

PCEB SUPPORTS YOUR NEXT EVENT
In line with the Penang2030 vision of creating a smart, inclusive, and vibrant state, Penang Convention & Exhibition Bureau (PCEB) continues to elevate the business events experience through our strategic support initiatives. From culturally rich ceremonies to immersive workshops, PCEB and its partners are dedicated to crafting impactful and memorable events that eflect Penang’s innovative spirit and dynamic future.
Eligibility Criteria
- Provide at least 3 International past events.
- Be a senior decision maker with the authority to procure MICE and Leisure travel products and services.
- Organise outbound MICE groups/events to multiple destinations in Asia.
- Provide evidence of past and future outbound business for MICE and Leisure travel.
- Demonstrate that you regularly work with MICE suppliers and suppliers of luxury travel products and services.
Note: The Buyers Team will ensure that all buyers are right match to be qualified. The Buyers Team may ask further questions or request for supporting documents from buyers. All information submitted are strictly private and confidential.
BUYER ENTITLEMENTS
- Business Appointments with Exhibitors.
- Reimbursable Economy Air Passage into Penang, Malaysia.
- Hosted Hotel Accommodation in a 4/5* Hotel for 4 nights.
- Transfers in Penang between the airport, official hotels, B2B venue and Hosted Buyer networking functions.
- Admission to Exhibition Hall on all show days.
- Admission to PITE 2025 official networking functions.
- Entitled for a familiarisation tour.
COMMITMENT AS A HOSTED BUYER
- Hosted buyers are required to complete all business appointments set by the organiser.
- Daily show attendance for all 3 days are mandated which includes :-
- B2B session
- All networking functions
- Familiarisation tour
- Reimbursement of flight costs will be done after PITE Organising Committee has verified your attendance, on Day 3 of the show.
BUYER REGISTRATION PROCESS
- Submit your interest in attending as Hosted Buyer by completing the online application form PITE 2025 official website only.
- If you meet the criteria to be hosted, the Buyer Team will send you a confirmation email. Please note that only Qualified Hosted Buyers will be notified.
- Once you are qualified, book your own flights to Penang, Malaysia by 31st July 2025.
- Hosted buyers will pay for their own flights first to maximise flexibility. Reimbursement of flight costs will be done on Day 3 of the show.
- Review Flight Reimbursement Budget indicated in approval email
- Book your flight based on the following requirements:
- Arrival flight to be on 28 September 2025 or earlier for check-in
* Event starts on 29 September 2025 at 0800hrs (GMT +8) - Departure flight to be on 2 October 2025 or later
* Event ends on 1 October 2025 at 2300hrs (GMT +8)
- Please note that all flight reimbursements are based on capped amount.
- Arrival flight to be on 28 September 2025 or earlier for check-in
- Upload your passport & confirmed flight itinerary in Buyer’s Login by 31 July 2025, under the Travel Tab. The documents are required for airport transfer and accommodation booking.
- Hosted buyers will pay for their own flights first to maximise flexibility. Reimbursement of flight costs will be done on Day 3 of the show.
- VISA Requirements
Please view more information here.