Buyer Zone

Attending as a buyer

Business Events Penang continues to demonstrate steady growth due to the competency of industry partners in attracting corporate events, association meetings and incentives.

Penang International Travel Exchange (PITE) 2023 provides you the best platform to source for the latest products and services through business networking and appointments.


PITE 2023 buyers are classified as travel procurement professionals and decision makers of the outbound market as well as having a significant track record in organising tours / events in the MICE industry in several outbound destinations.

Buyers are to be decision makers of the outbound market as well as having a significant track record in organising tours / events in the MICE industry in several outbound destinations.

Buyer Profile:

  • Corporate companies with incentive programmes
  • Destination management companies (outbound)
  • Top level executives
  • Event planners
  • Incentive / Motivation houses
  • International associations
  • Meeting planners
  • Professional Conference Organisers (PCO)
  • Professional Event Organisers (PEO)
  • Airlines
  • Transport / Logistic companies

and more...

buyer geographic breakdown

UK 10% Europe 10%
China 10% Korea 10%
Japan 10% India 10%
Thailand 10% Philippines 10%
Singapore 10% Indonesia 10%


matchmaking appointments

Meet and do business with Trade Exhibitors from Malaysia through pre-scheduled appointments and 1-to-1 meetings.


Connect with industry professionals during B2B and Networking Sessions.


Penang International Travel Exchange brings an intensive platform that deliver comprehensive Penang MICE information, forums and brand showcases.

Buyer Participation

Interested in participating at PITE 2020 as a buyer?

Select your preferred choice from any of our Buyer Participation during your application process. Kindly refer to the table below for more information on each individual package.


Business Appointments

Expand your business connections by exploring and meet 1-1 with our local trade MICE & Tourism exhibitors


Stay connected with the Organiser team on any enquiries, feedbacks or recommendations. We would be happy to connect with you on our business trips and roadshow.


With our support programme of Enhanced Privilege Penang 2022-2023 in place, you are set to be fascinated by the support offered by Penang Convention & Exhibition Bureau. From ceremony hosting to experiential workshops, PCEB together with its partners are ready to create exciting meeting memories for your next event in Penang

Eligibility Criteria

  • Provide at least 3 International past events.
  • Be a senior decision maker with the authority to procure MICE and Leisure travel products and services.
  • Organise outbound MICE groups/events to multiple destinations in Asia.
  • Provide evidence of past and future outbound business for MICE and Leisure travel.
  • Demonstrate that you regularly work with MICE suppliers and suppliers of luxury travel products and services.

Note: The Buyers Team will ensure that all buyers are right match to be qualified. The Buyers Team may ask further questions or request for supporting documents from buyers. All information submitted are strictly private and confidential.


  • Business Appointments with Exhibitors.
  • Reimbursable Economy Air Passage into Penang, Malaysia.
  • Hosted Hotel Accommodation in a 4/5* Hotel for 4 nights.
  • Transfers in Penang between the airport, official hotels, B2B venue and Hosted Buyer networking functions.
  • Admission to Exhibition Hall on all show days.
  • Admission to PITE 2023 official networking functions.
  • Entitled for a familiarisation tour.


  • Hosted buyers are required to complete all business appointments set by the organiser.
  • Daily show attendance for all 3 days are mandated which includes :-
    • B2B session
    • All networking functions
    • Familiarisation tour
  • Reimbursement of flight costs will be done after PITE Organising Committee has verified your attendance, on Day 3 of the show.


  1. Submit your interest in attending as Hosted Buyer by completing the online application form PITE 2023 official website only.
  2. If you meet the criteria to be hosted, the Buyer Team will send you a confirmation email. Please note that only Qualified Hosted Buyers will be notified.
  3. Once you are qualified, book your own flights to Penang, Malaysia by 10th October 2023.
    • Hosted buyers will pay for their own flights first to maximise flexibility. Reimbursement of flight costs will be done on Day 3 of the show.
      1. Review Flight Reimbursement Budget indicated in approval email
      2. Book your flight based on the following requirements:
        • Arrival flight to be on 6th November 2023 or earlier for check-in
          * Event starts on 7th November 2023 at 0800hrs (GMT +8)
        • Departure flight to be on 10th November 2023 or later
          * Event ends on 9th November 2023 at 2300hrs (GMT +8)
        • - Please note that all flight reimbursements are based on capped amount.

      3. Upload your passport & confirmed flight itinerary in Buyer’s Login by 10th October 2023, under the Travel Tab. The documents are required for airport transfer and accommodation booking.
  4. VISA Requirements
    Please view more information here.



Prizes worth up to




Prizes worth up to




Prizes worth up to


  • Earn points for every event activity and/or session.
  • Complete a minimum of 10 Pre-Scheduled Appointments (PSA) and be among the top buyers with the highest points to stand a chance to win prizes.
  • The more you participate, the more points you earn, the greater the rewards.
  • Reward tiers and prize details will be revealed at a later date.

Terms & Conditions


  1. Penang International Travel Exchange (PITE) will be held from 7th – 9th November 2023.
  2. Participation is open to all international MICE, event planners and agency tourism stakeholders.
  3. Buyer must attach a copy of company license, tour operator license or hotel license with the application form in order to continue the registration process.
  4. Buyer is required to join all session and activities during the event.
  5. All registrations will undergo a selection process by the Organising Committee. Only successful applicants will be notified.
  6. Upon submitting registration, buyers are agreeable to adhere to the Terms & Conditions of PITE 2023.

  1. Buyer are requested to complete the online application form via the PITE 2023 official website only.
  2. Participation is based on first-come, first-served basis and are only limited to 80 companies.
  3. Buyer are to be decision maker of the outbound market and have a significant track record in organising tours and/ or events in the MICE industry in several outbound destinations.

This application, when submitted, shall serve as an agreement between the applicant’s organisation and the Organising Committee that the above terms and conditions have been read and understood by the applicant. The Organising Committee reserves the right to reject any incomplete application submitted without the applicant’s signature or stamp of the company.

Should the selected buyers are unable to participate in PITE 2023, the Organising Committee must be informed thirty (30) days prior to the event day. Failing which, buyers will not be hosted in the next PITE.

House Rules & Requirements

  1. Attendance in Business Appointments is compulsory. Buyers and exhibitors are expected to attend all scheduled sessions.
  2. Buyers are required to attend to all Networking functions.
  3. Please be in business professional attire throughout the B2B sessions.
  4. Discussions must be strictly professional.
  5. Upon completion of each meeting, buyers are required to obtain the company stamp from the exhibitor in order to prove that they have completed the meeting.
  6. The Organising Committee reserves the right to take necessary actions on any misuse of information, misconduct and other in appropriation detected throughout the duration of Penang International Travel Exchange (PITE) 2023.

  1. Attendance in FAM Tour is compulsory
  2. Please be in casual attire.
  3. Kindly be punctual in attending the FAM Tour.
  4. Buyers are required to complete entire FAM Tour. Late arrival and early departure requests will not be accepted.

  1. All buyers are required to fill up the survey form given by the Organising Committee. Your feedback is important for us to further improve future PITE sessions.
  2. Respectively, buyers are taking the full rights & responsibility to ensure fruitful efforts in Penang International Travel Exchange (PITE) 2023.

Following are the registration process


Acknowledgement of Registration via email

Review Process

Status update (Approved/Rejected)

Receive Confirmation Email


Register Now

Contact us

No. 14A & 16A (First Floor),
The Whiteaways Arcade,
Lebuh Pantai, George Town,
10300 Penang, MALAYSIA

General enquiries:
Tel: +604-261 6161, +6011-1606 6788

  • Organised By
Supported By
Strategic Airline Partners
  • Official Media Partner
Official Hotels
  • Streaming Partner
  • Streaming Hub
  • Event Set-Up
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