Buyer Zone

Attending as a buyer

Business Events Penang continues to demonstrate steady growth due to the competency of industry partners in attracting corporate events, association meetings and incentives.

Penang International Travel Exchange (PITE) 2021 provides you the best platform to source for the latest products and services through business networking and appointments.


PITE 2021 buyers are classified as travel procurement professionals and decision makers of the outbound market as well as having a significant track record in organising tours / events in the MICE industry in several outbound destinations.

Buyers are to be decision makers of the outbound market as well as having a significant track record in organising tours / events in the MICE industry in several outbound destinations.

Buyer Profile:

  • Corporate companies with incentive programmes
  • Destination management companies (outbound)
  • Top level executives
  • Event planners
  • Incentive / Motivation houses
  • International associations
  • Meeting planners
  • Professional Conference Organisers (PCO)
  • Professional Event Organisers (PEO)
  • Airlines
  • Transport / Logistic companies

and more...

buyer geographic breakdown

UK 10% Europe 10%
China 10% Korea 10%
Japan 10% India 10%
Thailand 10% Philippines 10%
Singapore 10% Indonesia 10%



Meet and do business with Trade Exhibitors from Malaysia through pre-scheduled appointments and 1-to-1 meetings.


Connect with industry professionals virtually during B2B and networking sessions.


Penang International Travel Exchange brings an intensive platform that deliver comprehensive Penang MICE information, forums and brand showcases.

Buyer Participation

Interested in participating at PITE 2020 as a buyer?

Select your preferred choice from any of our Buyer Participation during your application process. Kindly refer to the table below for more information on each individual package.



Expand your business connections by exploring and meet 1-1 with our local trade MICE & Tourism exhibitors


Stay connected with the Organiser team on any enquiries, feedbacks or recommendations. We would be happy to connect with you on our business trips and roadshow.


With our support programme of Enhanced Privilege Penang 2021-2023 in place, you are set to be fascinated by the support offered by Penang Convention & Exhibition Bureau. From ceremony hosting to experiential workshops, PCEB together with its partners are ready to create exciting meeting memories for your next event in Penang


Should there be any MICE/ Group events to be planned and/ or organised in Penang, we will host you for a familiarisation trip! As many words can't describe how beautiful Penang is, nothing beats the truly Unfiltered Experiences here

Eligibility Criteria

  • Provide at least 3 International past events.
  • Be a senior decision maker with the authority to procure MICE and Leisure travel products and services.
  • Organise outbound MICE groups/events to multiple destinations in Asia.
  • Provide evidence of past and future outbound business for MICE and Leisure travel.
  • Demonstrate that you regularly work with MICE suppliers and suppliers of luxury travel products and services.

Note: The Buyers Team will ensure that all buyers are right match to be qualified. The Buyers Team may ask further questions or request for supporting documents from buyers. All information submitted are strictly private and confidential.


  • Connect with 50 qualified exhibitors
  • Full access to all virtual programme
  • Free downloads on Penang's collateral
  • Sourcing Opportunities: Up to 12 Pre-Scheduled Appointments (PSA) each day
  • Access to full exhibition listings
  • Listing in the digital buyer profile
  • Receive E-Certificate of participation to Penang International Travel Exchange (PITE) 2021
  • Buyer-only rewards: stand to earn points and incentives by completing PSA



Prizes worth up to




Prizes worth up to




Prizes worth up to


  • Earn points for every event activity and/or session.
  • Complete a minimum of 10 Pre-Scheduled Appointments (PSA) and be among the top buyers with the highest points to stand a chance to win prizes.
  • The more you participate, the more points you earn, the greater the rewards.
  • Reward tiers and prize details will be revealed at a later date.

Terms & Conditions


  1. Penang International Travel Exchange (PITE) will be held virtually from 25th-29th October 2021.
  2. Participation is open to all international MICE, event planners and agency tourism stakeholders.
  3. Buyer must attach a copy of company license, tour operator license or hotel license with the application form in order to continue the registration process.
  4. Buyer are required to join all session and activities during the event.
  5. Each buyer will be given an ID account to access all sessions and activities during PITE 2021.
  6. Every one (1) company registered is entitled with only one (1) virtual tabletop.
  7. PSA (Pre-Scheduled Appointments) system is applicable to individual virtual tabletop upon successful selection of buyers.
  8. All registrations will undergo a selection process by the Organizing Committee. Only successful applicants will be notified.
  9. Upon submitting registration, buyers are agreeable to adhere to the Terms & Conditions of PITE 2021.

  1. Buyer are requested to complete the online application form via the PITE 2021 official website only.
  2. Participation is based on first-come, first-served basis and are only limited to 200 companies.
  3. Buyer are to be decision maker of the outbound market and have a significant track record in organising tours and/ or events in the MICE industry in several outbound destinations.

This application, when submitted, shall serve as an agreement between the applicant’s organization and the Organizing Committee that the above terms and conditions have been read and understood by the applicant. The Organizing Committee reserves the right to reject any incomplete application submitted without the applicant’s signature or stamp of the company.

Should the selected buyers are unable to participate in PITE 2021, the Organizing Committee must be informed Fourteen (14) days prior to the event day. Failing which, buyers will not be able to have any access to PITE 2021 and will not be hosted in the next PITE.

Should the selected buyers fail to complete the Pre-Scheduled Appointments (PSA) and/ or fail to turn up for the show, the buyer will be blacklisted for the next PITE and will not be eligible for any support from the support programme of Enhanced Privilege Penang 2021-2023.

House Rules & Requirements

  1. All buyers are required to complete their company's profile before September 2021. (TBA)
  2. System will auto approve the meeting requests if there is no action taken by both buyers and exhibitors before the given deadline.

  1. Attendance in all Pre-Scheduled Appointments (PSA) is compulsory. Buyers and exhibitors are expected to attend all scheduled sessions.
  2. Buyers are not allowed to cancel or re-arrange Pre-Scheduled Appointments (PSA) unless the Exhibitor is in agreement and the Organising Committee has been informed.
  3. All Pre-Scheduled Appointments (PSA) must be attended according to the scheduled time.
  4. Please be in business professional attire throughout all sessions.
  5. Respectively, all buyers must ensure they are equipped with stable internet connection, smooth/clear video streaming and audio quality in order to have an uninterrupted user experience throughout the duration of Penang International Travel Exchange (PITE) 2021.
  6. Discussions must be strictly professional.
  7. For optimal experiences, all buyers are advised to participate Penang International Travel Exchange (PITE) 2021 via computer or laptop with camera and microphone accessibility. Participating via portable devices such as smart phones, tablets & iPad are not encouraged, to avoid any technical difficulty.
  8. Upon completion of each meeting, buyers are required to obtain the meeting code and fill in the PSA schedule in order to prove that they have completed the meeting to redeem points.
  9. The Organizing Committee reserves the right to take necessary actions on any misuse of information, misconduct and other in appropriation detected throughout the duration of Penang International Travel Exchange (PITE) 2021.

  1. All buyers are required to fill up the survey form given by the Organising Committee. Your feedback is important for us to further improve future PITE sessions.
  2. Respectively, buyers are taking the full rights & responsibility to ensure fruitful efforts in Penang International Travel Exchange (PITE) 2021.

Following are the registration process:


Register Now

Contact us

No. 14A & 16A (First Floor),
The Whiteaways Arcade,
Lebuh Pantai, George Town,
10300 Penang, MALAYSIA

General enquiries:
Tel: +604-261 6161, +6011-1606 6788

Owned By
Supported By
  • Organised By
  • Strategic Airline Partner
  • Official Media Partner
  • Streaming Partner
  • Streaming Hub
  • Event Set-Up
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